EL MEU PROJECTE SOBRE REALITAT AUGMENTADA VA AL BOBCATSSS!

Del 23 al 25 de gener del 2012 se celebra a Amsterdam una nova edició del congrés internacional BOBCATSSS, que aplega estudiants i professionals de l’entorn de gestió de la informació.

El tema d’enguany és “Information in E-motion”, el qual s’ha dividit en 4 apartats “E-media in Motion”, “My Information”, “Organisations 2.0” and “Access to Public Information”.

Estic molt contenta d’anunciar-vos que m’han seleccionat per ser una dels conferenciants!!

La presentació que faré duu per títol "Augmented reality as a tool to bring young users to the public libraries" i tindrà lloc el 24 de gener entre les 9’15 i les 11’15 del matí. Els meus companys de taula seran Jim Hahn de la University of Illinois Urbana-Champaign, Alaina Morals de la Purdue University, Monica Colon-Aguirre de laUniversity of Tennesse, Karen Freberg de la University of Louisville i Allison Scripa de la Virginia Tech.

Aquí podeu veure el text sobre la meva presentació que forma part del llibret que serà publicat per l’editorial alemanya BOCK + Herchen Verlag i que es lliurarà a tots els participants. Per cert la podreu seguir per streaming!

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"Augmented reality as a tool to bring young users to the public libraries"
The case of the libraries of the city of Barcelona
Rosa Molina Làzaro
University of Barcelona, Barcelona, Spain,
molinalr@diba.cat
keywords: public library, augmented reality, young users, Barcelona

The low presence of young users is a common fact in public libraries. The will of the institution Biblioteques de Barcelona to create specific services to attract users between 16 and 24 years old and to promote the access to resources from mobile devices is showed in its Action Plans.
This is the scenario in which this project was developed under the supervision of Mireia Ribera. It proposes the use of augmented reality as an aim to bring young people to libraries.
Augmented reality consists of superimposing virtual items to real items. It’s a technology that allows a great interaction. Its use has increased during the last years because of the popularization of the smartphones.

The main objective of the project was to create 3 prototypes that include this technology. Each prototype is geolocated in a different library and centered on a marketing concept: documents, services and benefits of owning the library card.

Layar has been chosen as the work platform, because it's the largest and most complete augmented reality browser that exists in the market. It incorporates layers, which may contain information in different formats.

The project was done following user-centered design, a philosophy based on creating products with the involvement of the users in different phases of the process.

In order to define what contents of augmented reality must be showed, the audience has been asked about its preferences. The way of collecting this information was through a survey to 20 young users and non-users.

Nowadays, the channel of augmented reality is completely finished, covering all the public libraries. You can see the final result at: http://www.layar.com/layers/provabiblioteca